I love the commercial ones, have seen them, those that discuss “my economy”? For financial or insurance companies and do not even know they have one customer that touting the virtues of how this company helped them Fix their economy, “to” home “.
I love those commercials because I love the phrase “my economy.” I think it’s brilliant. Because at the end of the day that’s what we’re concerned about, trying to find the best solutions and ideas to get our economy moving again?
What do you need to do to get the economy moving, to get things back on track and pointing in a positive direction? Well, based on research and interviews that I did for my new book, winning In The economy value & Trust: a guide to successful sales and Business, here’s the top 5:
Embrace reality-tackle, it would be nice if someone would ride on a white horse, or a magic wand or click their heels three times and this economy would get back on track. But actually, let me be the first to say, “that ain’t gonna happen!” Nobody is going to fix this economy, because the truth is that this economy is not resolvable. Why? The reality is that it is not broken; is changing.
Our society, our culture, literally going through a transition and economic change. A transition that is bringing extreme change, and a new way of doing business. This change is, to put it mildly, difficult. We are creatures of habit, and although we know that change is good, we still resist. Even when we know it’s inevitable, we still fight. Although we know that the change would lead to better results, still struggle with the transition.
So, if you want to succeed in this economy, the first step is to embrace your new reality. Understand that times are different, things have changed, and you need to learn the new rules. You must pay attention to what the customers want, what do you expect your employees and customers are up to.
Focus on values-welcome to the age of integrity and economy where what you do is important, if not more important, what you’re saying. As a professional, CEO or business owner, you must know who you are and what you are in order to attract, retain and deepen customer relationships.
Today’s consumers want and expect more. Only have to Google to find the products or services they want. So consumers need something more convincing to get them to buy something more powerful to make them part with their money, and that something is trust and value.
Today’s consumers are looking for companies and individuals who can develop relationships with; those who can be trusted. Develop trust is a long process that can be built only through constant positive interaction between the customer and the company. As well as companies and professionals, the only way to ensure your client receives positive, consistent interaction is to create a culture rich in values.
Build your image-white noise! If you asked me why most marketing dollars are wasted and advertisements are getting lost, I would have to say white noise. There is too little of it out there these days, and consumers are overwhelmed with too much information. Not only can we not hear, we’re definitely not listening. If you want to succeed in today’s economy & Trust, you have to get above the fray, you gotta stay out and you’d be anything but white noise.
Now, before you upset my friends’s marketing and advertising, please let me say that marketing and advertising are still important, if not crucial, to the success. Just isn’t enough. You need to do more to get over the white noise. The only way to do that is to build your image, establish your reputation and get people talking about you. You have to stop to push messages out and start pulling your customers.
In Trust & value economy cannot survive on only those customers go out and get. You need customers, coming to you. Investing in the construction of the image and create your reputation, you can actually drive customers you stimulate their interest to come calling on you, rather than you always calls on them.
Investing in relationships-we’ve all heard it said time and time again: relationships are the new currency. While this has always been true, it has never been more true than in this economy. The more people know, the more people that know about yourself and the more people you help, you’re going to be the most successful.